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Book Details :
Published on: 2015-10-28
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Original language: English

Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion.  With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on nine of these pivotal campaigns, and explores what made them successful. It examines their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012 Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the Royal Family, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.Casting an eye over a selection of thrilling developments in music, sports, politics, media, and public life, author Danny Rogers grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for both good and bad. JSTOR: Viewing Subject: History Amount of access 305 Journals in JSTOR Date Range Aboriginal History Fareed Zakaria GPS - CNN Fareed Zakaria Explores the 44th President's Tenure Zakaria asserts that President Barack Obama brought dramatic policy changes to the American landscape and he ... University of Calgary : History HTST The history of the United States from the dawn of the twentieth century through World War II a turbulent period of wars and economic depression at the end of which ... U.S. News Latest National News Videos & Photos - ABC ... Sections; Top Stories; Watch; U.S. World; Politics; Lifestyle; Entertainment; Health; Tech; Investigative; Sports; Weather; Shows. Shows; Good Morning America; World ... World War I facts information pictures Encyclopedia ... WORLD WAR I. Imperial Russia entered World War I in the summer of 1914 along with allies England and France. It remained at war with Germany Austria Hungary Italy ... BibMe: Free Bibliography & Citation Maker - MLA APA ... Using other peoples research or ideas without giving them due credit is plagiarism. Since BibMe makes it easy to create citations build bibliographies and ... David Duke - Wikipedia Early life. David Duke was born in Tulsa Oklahoma to David Duke Sr. and Alice Maxine Crick. As the son of an engineer for Shell Oil Company Duke frequently moved ... Retired Site PBS Programs PBS If you are a teacher searching for educational material please visit PBS LearningMedia for a wide range of free digital resources spanning preschool through 12th grade. Secret Kill List Tests Obamas Principles - The New York ... President Obama has placed himself at the helm of a top secret process to designate terrorists for kill or capture reserving the final say on approving ... 10 Global Communication Trends in 2014 - WPP 10 Global Communication Trends in 2014 As I travel around the Burson-Marsteller network the subject I get asked to talk about most is the future ...
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